The beautiful, historic city of York in the UK is both a charming location and the home to one of the most highly regarded teaching and research institutions in the country, the University of York.

As you may well know, the digital world has changed the face of the educational sector exponentially. While once upon a time, colleges and universities used tactics including print, radio and television advertising as well as word of mouth to attract budding students - nowadays there is a wealth of channels on which to connect with tomorrow’s alumni.

11 Academia Networks is a group of niche platforms hosting study, career and event opportunities in over 60 disciplines. Our users consist of 1 million+ students, job-seekers, professionals and academics, who rely on our tailor-made services to help them take their next ‘big step’.

Fall is just beginning, which means it is time to start planning marketing strategies for boosting the number of university applications. In our previous articles we talked about how quality information increases students interest in universities, andthe potential reviews hold for heightening applicants’ interest and engagement levels.

With more and more students earning degrees abroad, the mobility of highly educated young people continues to be on the rise. As standardization helps ease recognition barriers both in the European Union and around the globe, it is more common than ever for young professionals to earn a degree in one country and then work in another.

One of the biggest concerns of marketing departments at universities and graduate schools is the right promotion of the educational opportunities the institution offers.  From online to offline channels, universities look for the best option to bring better conversion rates and high quality prospective students.