With a fresh year fast approaching, you might be thinking about recruiting new members of staff - forward-thinking talent that will drive your institution forward and take its offerings to the next level.

With a fresh year in full swing, it’s time to start thinking about fresh blood, or in other words: attracting new, prosperous students to your institution. You know that you’re worthy; you know that you have something unique to offer, and you know that you have the faculty, as well as the facilities, to provide an exciting, inspirational academic experience.

While your educational institution may thrive on young, ambitious learners, it's also your workforce that will ultimately steer its long-term success. That said, from the lecturers and researchers to the campus ambassadors and customer service operatives, selecting the right talent is essential

As you may well know, the digital world has changed the face of the educational sector exponentially. While once upon a time, colleges and universities used tactics including print, radio and television advertising as well as word of mouth to attract budding students - nowadays there is a wealth of channels on which to connect with tomorrow’s alumni.

Remember when your mom told you college is going to be the best time in your life? Well, I’m sure she forgot to mention all the troubles students go through during their ‘studying’. Doing a Bachelor's degree is an exciting undertaking, opening up the chance to learn new things, meet new people, and have new experiences. Studying at university can be deeply intellectually stimulating and rewarding, as well as a lot of fun!

Welcome to 2018! It's the perfect time to start making your New Year's resolutions and see what you want to learn, change or improve this year. Get inspired by our list of 10 goals for college students. We hope it will help you make 2018 even more successful than the previous year! 1. I will study a new subject by taking a class in a different field or by reading up on it.

Since our inception in 1998, our mission has been to help students, researchers and academics advance in their careers while at the same time, helping institutions to improve their profiles, reputations and, recruit the best candidates for their offers. As part of our actions to fulfil our mission, we have initiated cooperative partnerships with universities, research centres and conference organizers with the aim of promoting research and knowledge exchange at the highest level.

Today we are delighted to interview Lon Safko, author of "The Social Media Bible" and "The Fusion Marketing Bible". Lon is a professional speaker, and coach for large companies to help them harness innovative thinking and social media techniques. Lon is also the host of the PBS Television Special "Social Media & You... Communicating In A Digital World". His achievements have led him to become one of the most admired industry experts in the digital world today. This is the is the first half of the interview with Lon.  

“There’s still a disconnect between brands listening through technology and knowing what to do with the information they’re hearing.” - Didier Bonnet We are in the midst of the digital age. In a world where technology thrives, and consumers are more tuned in than ever before, for brands and businesses hoping to have a future, digital transformation is a must.

Digital technologies are making cities more livable, more workable, and more sustainable. The term ‘smart cities’ refers to cities in which the public sector seeks to offer better services with fewer resources, pushing governments to adopt digital technologies to increase efficiency. It’s estimated that by the year 2050, more than 60% of the world’s population will live in cities.

Thomas H. Davenport and Bala Iyer (Harvard Business Review) advise that with companies’ hierarchies becoming flatter, the efficient use of digital tools is crucial for the success of any transformation project.

Unless you've been isolated in a space capsule for the past decade, you'll  know that we live in a world dominated by social media. According to Facebook's personal statistics, on average, the platform's Like and Share Buttons are viewed across almost 10 million websites daily. That's an incredible amount of potential for any brand or business looking to connect with new and existing prospects.

Online content is produced and consumed so rapidly that sorting through all that data can feel like sifting through sand in the Sahara. Identifying individual data points is like finding a grain of sand in a desert. Although daunting, great potential lies in the wealth of information available. Big data is transforming business, and we have just begun to tap into its potential.

Held at Dublin's Croke Park, the 3XE Digital Conference is the definitive annual hub for networking, innovation, and educational, created for anyone working within the realms of the digital world.