Multi-channel marketing is the practice of interacting with customers by using a combination of direct and indirect communication channels such as websites, online and offline catalogues, email, direct mail, mobile, messaging apps, social media, etc. Multi-channel marketing has been heavily used mostly in the retail industry by enabling customers to buy a product or service by using the communication channel of their preference. However this approach can also be very effective in the recruitment industry.

One of the areas of recruitment most adversely affected by COVID-19 is that of conferences and events, which until 2020 had been almost totally based on on-site attendance. With long-term health and safety measures in place affecting and restricting public gatherings, it is now time to rethink budget allocations and put them towards online broadcasting facilities as well as equipping your conference environment with the tools to continue, remotely.

COVID-19 has undoubtedly brought about fundamental changes in the ways in which we have traditionally approached recruiting. Job recruiting strategies have to be flexible and dynamic to ensure they fit with the current climate.

Remote work can save you $7000 a year because of not having to spend so much on commuting, food, clothing and childcare. Many 'location independent' workers decide to spend this saved money on travel, since they are able to work from anywhere and have always wanted to see more of the world. Does this sound like your dream job? The problem is that not all jobs can be done remotely. Luckily for you, however, engineering work absolutely can. Demand for trained engineers is increasing, and companies know they can cut costs and increase output and employee retention by offering remote work. You just have to know how to find it.

With a fresh year fast approaching, you might be thinking about recruiting new members of staff - forward-thinking talent that will drive your institution forward and take its offerings to the next level.