Managing a multicultural team can be exciting and challenging. While employers might know what to expect from employees with the same background as them, a multicultural team demands more time and dedication since not all management and motivation techniques will work the same way with all team members. Last month we talked about diversity recruitment and how to hire multicultural talent for institutions. In this article we will address different suggestions that will help you keep your employees and students engaged.

Fall is just beginning, which means it is time to start planning marketing strategies for boosting the number of university applications. In our previous articles we talked about how quality information increases students interest in universities, andthe potential reviews hold for heightening applicants’ interest and engagement levels.

Regardless of what type of course you would like to study, you will almost certainly be asked to write a motivation letter, also called a cover letter or personal statement. This letter acts as an introduction, telling the admissions board who you are and why you are a good fit for the programme to which you are applying.

With more and more students earning degrees abroad, the mobility of highly educated young people continues to be on the rise. As standardization helps ease recognition barriers both in the European Union and around the globe, it is more common than ever for young professionals to earn a degree in one country and then work in another.

One of the biggest concerns of marketing departments at universities and graduate schools is the right promotion of the educational opportunities the institution offers.  From online to offline channels, universities look for the best option to bring better conversion rates and high quality prospective students.

While everyone knows how important a good spot in the major rankings lists can be for recruiting top-notch students, another type of ranking is gaining in momentum that deserves widespread recognition as well. In the digital era we find ourselves in, it’s only appropriate that cyber rankings be given weight within a school’s overall reputation. To do well on this scale means more than just having a flashy website, however; it means creating a user-friendly, active and interactive online presence for your institution, while retaining staff who publish widely and share their work and ideas with the public via online platforms.