Today we are delighted to interview Lon Safko, author of "The Social Media Bible" and "The Fusion Marketing Bible". Lon is a professional speaker, and coach for large companies to help them harness innovative thinking and social media techniques. Lon is also the host of the PBS Television Special "Social Media & You... Communicating In A Digital World". His achievements have led him to become one of the most admired industry experts in the digital world today. This is the is the first half of the interview with Lon.  

The Amercian Society of Mechanical Engineers (ASME) is an industry leader in advancing engineering technology and the Joint Rail Conference it sponsors has quickly become one of the most empowering events for engineers on a global scale.

“There’s still a disconnect between brands listening through technology and knowing what to do with the information they’re hearing.” - Didier Bonnet We are in the midst of the digital age. In a world where technology thrives, and consumers are more tuned in than ever before, for brands and businesses hoping to have a future, digital transformation is a must.

Modern man-made marvels are fast becoming a hot topic of interest these days, as it’s truly outstanding to witness the way civil engineering is transforming societies, pushing the boundaries of what was deemed possible and improving the quality of life for entire generations. From suspended bridges, underwater tunnels or industrial railways to gravity-defying skyscrapers built to withstand an earthquake, all have one thing in common – they are all are made to solve a problem and to make life easier for humankind.

Digital technologies are making cities more livable, more workable, and more sustainable. The term ‘smart cities’ refers to cities in which the public sector seeks to offer better services with fewer resources, pushing governments to adopt digital technologies to increase efficiency. It’s estimated that by the year 2050, more than 60% of the world’s population will live in cities.

Getting more women into the STEM workforce is something that will surely lead to better performance and better products, according to global consultancy firm Accenture.

Are you searching for a tech conference to attend this year? Depending on what you’re looking for, different conferences will appeal to you. That being said, the opportunity to network with diverse individuals or communities and get a feel for what is going on in different facets of the tech world should be enough to wet your mouth with anticipation for these upcoming conferences.

Thomas H. Davenport and Bala Iyer (Harvard Business Review) advise that with companies’ hierarchies becoming flatter, the efficient use of digital tools is crucial for the success of any transformation project.

If you think improving your work environment costs too much and/or may take too much of your time, then please, think again. By improving your work environment, you are making it easier for yourself to be more productive, effective and efficient at your work.

The field of engineering has expanded considerably in the past decade. This growth is supported by advances in biological science, physics and technology, which have created new opportunities for development of tools for fine-tuning many engineering processes.

Unless you've been isolated in a space capsule for the past decade, you'll  know that we live in a world dominated by social media. According to Facebook's personal statistics, on average, the platform's Like and Share Buttons are viewed across almost 10 million websites daily. That's an incredible amount of potential for any brand or business looking to connect with new and existing prospects.

To build a successful mobile app, you typically have to entertain your users with an emotion-driven product, or eliminate some type of user pain. Either way, using these top 5 tools for building mobile apps will enable you to develop products that satisfy your users, and push your apps to ma​rket ​fast.

Online content is produced and consumed so rapidly that sorting through all that data can feel like sifting through sand in the Sahara. Identifying individual data points is like finding a grain of sand in a desert. Although daunting, great potential lies in the wealth of information available. Big data is transforming business, and we have just begun to tap into its potential.

Held at Dublin's Croke Park, the 3XE Digital Conference is the definitive annual hub for networking, innovation, and educational, created for anyone working within the realms of the digital world.

Are you a coder facing a looming deadline, lots of work to get through and very little time to complete the project? Are you beginning to panic and worry that you may not finish the job on time? If the above situation describes the state of things for you, or if you have felt such a sense of trepidation as a coder, then the following tips will allow you to better survive your next epic coding session.

Financial professionals flock to New York, computer programmers to Silicon Valley, and entertainers to Los Angeles. But if you’re an engineer where do you face the best prospect for landing a successful job?

Around 1 in 10 university graduates takes up a career in engineering each year. It is a competitive and dynamic field that offers many opportunities for professional realization and development. However, it's important that you know what the most sought after skills managers look for in engineering grads are to give yourself a competitive advantage over other candidates.

We live in an ever-evolving digital world. Today, brands, businesses, and organisations strive to keep up with emerging market trends and tap into the modern 'on the go' consumer mentality. For centuries, people have called upon leaders to steer them in the right direction, achieve incredible feats, and enjoy success - but what does that mean in the digital age?

Having worked hard to scale the heights of the tech industry, it is one thing to get a great job offer and yet a whole different thing to choose the right job for you. Of course you wouldn’t be the first person to make the mistake of accepting a job offer without thinking it through and evaluating the factors that would suit you best in the long term. You could, however, avoid making an error in judgment by seeking to work for the companies that have a reputation for being among the best employers in the tech industry.

Engineers face many challenges in their line of work – even more so in this day and age. Being prepared to adapt to new technologies and address pressing social concerns creates the necessity for developing and maintaining a constant set of major technical skills that require updating on a regular basis.  To stay competitive engineers should consider the many options for professional development there are and short courses are a great way to ensure they stay up-to-date with new industry standards and technological breakthroughs.

Coding is one of the most practical, profitable and future-proof skills you can acquire in today’s economy. And best of all, whether you’re a new or experienced programmer, you can benefit from joining one of the top 10 online coding courses that are available right now.

Ugh, exams are coming up soon, and that means you need to start your revision. Here are our tips on making your learning as painless as possible! 1. Start revising early It's super tempting to leave your revision till the last minute – you won't remember anything if you start revising more than a week before the exam, right? Nope, in fact revising early will help you to remember more and it'll make you less stressed. Start planning revision sessions around a month before your exams. 2. Be organised with your revision

80% of internet users own a smartphone. In today's fast-paced digital world, consumers crave freedom and flexibility - gone are the days when people sit chained to a desktop computer day in day out - in these modern times, people make decisions, consume content, and carry out mobile shopping on the move.

As the world of digital continues to evolve, more and more people run their lives, and indeed businesses, online.

Digital innovation has forever changed the ways in which we communicate, and businesses will have to adapt in order to keep up. The social and economic benefits of digital transformation are vast and far-reaching, but European businesses are not taking full advantage of digital technologies.