Discover 5 opportunities in student recruitment

But, of course, if your prospects aren’t privy to what you have to offer, you’d may as well not exist. It’s harsh, but in many ways, it’s true. And, in the age of digital transformation, reaching out to the right students though the touchpoints that they’re most likely to engage with is essential to success. No longer is demonstrating your values, telling your story and showcasing your offerings online optional - these days, if you want to get budding higher academics excited about your institution, you have to get digital.

When you consider that eight in 10 holiday shoppers are influenced by web content before making a purchase and 68% of shoppers visit YouTube via their smartphones before making a purchasing decision, it's clear that holiday marketing is a potent force.

The General Data Protection Regulation (GDPR) is an EU law which has been developed to preserve the personal data of EU residents and offer them more autonomy regarding their rights to privacy. In our hyper-connected digital age, data protection is critical and this initiative is in place to assist in such matters.

As you may well know, the digital world has changed the face of the educational sector exponentially. While once upon a time, colleges and universities used tactics including print, radio and television advertising as well as word of mouth to attract budding students - nowadays there is a wealth of channels on which to connect with tomorrow’s alumni.

Fall is just beginning, which means it is time to start planning marketing strategies for boosting the number of university applications. In our previous articles we talked about how quality information increases students interest in universities, andthe potential reviews hold for heightening applicants’ interest and engagement levels.