Discover 10 opportunities in student recruitment

Every year, October is the peak time for future PhD candidates to start applying for their first-choice positions. For those students who want to stay in their current institutions, the process may be fairly straight forward. However, for candidates seeking opportunities internationally or even simply in a different university, the prospect and the process may be somewhat more daunting.

With a fresh year in full swing, it’s time to start thinking about fresh blood, or in other words: attracting new, prosperous students to your institution. You know that you’re worthy; you know that you have something unique to offer, and you know that you have the faculty, as well as the facilities, to provide an exciting, inspirational academic experience.

While in many respects, the Christmas period is a time to shutdown, kickback, unwind and spend quality time with your loved ones before a fresh year begins, for forward-thinking universities, there is plenty of opportunity when it comes to engaging prospective students.  

The General Data Protection Regulation (GDPR) is an EU law which has been developed to preserve the personal data of EU residents and offer them more autonomy regarding their rights to privacy. In our hyper-connected digital age, data protection is critical and this initiative is in place to assist in such matters.

As you may well know, the digital world has changed the face of the educational sector exponentially. While once upon a time, colleges and universities used tactics including print, radio and television advertising as well as word of mouth to attract budding students - nowadays there is a wealth of channels on which to connect with tomorrow’s alumni.

Fall is just beginning, which means it is time to start planning marketing strategies for boosting the number of university applications. In our previous articles we talked about how quality information increases students interest in universities, andthe potential reviews hold for heightening applicants’ interest and engagement levels.