Discover 6 opportunities in student recruitment

For institutions aiming to find the best international talent for their PhD, including that from outside their own campuses, it is vital to present their opening to the right audience. One of the main dilemmas faced by advertisers responsible for publicizing their PhDs on INOMICS, is whether their INOMICS Announcement should be advertised as a course/study program or a job opening. The difference between the two categories is more important than it might seem at first sight: many candidates are looking for a specific category only.

But, of course, if your prospects aren’t privy to what you have to offer, you’d may as well not exist. It’s harsh, but in many ways, it’s true. And, in the age of digital transformation, reaching out to the right students though the touchpoints that they’re most likely to engage with is essential to success. No longer is demonstrating your values, telling your story and showcasing your offerings online optional - these days, if you want to get budding higher academics excited about your institution, you have to get digital.

When you consider that eight in 10 holiday shoppers are influenced by web content before making a purchase and 68% of shoppers visit YouTube via their smartphones before making a purchasing decision, it's clear that holiday marketing is a potent force.

Launched in May 2018, this comprehensive (and somewhat daunting) set of rules, regulations and processes has already a significant impact on businesses and institutions across the continent.

Presently, branding runs far deeper than a logo and a slogan alone: in the digital age people are looking for value, trust and meaning from those they’re looking to invest in - universities are no exception. Despite the inherent power of digital branding, 49% of organizations do not have a clearly defined digital marketing strategy. Now, to make sure you're not one of them, here are 10 top tips for building your university’s brand online.

Fall is just beginning, which means it is time to start planning marketing strategies for boosting the number of university applications. In our previous articles we talked about how quality information increases students interest in universities, andthe potential reviews hold for heightening applicants’ interest and engagement levels.