One of the biggest concerns of marketing departments at universities and graduate schools is the right promotion of the educational opportunities the institution offers.  From online to offline channels, universities look for the best option to bring better conversion rates and high quality prospective students.

While everyone knows how important a good spot in the major rankings lists can be for recruiting top-notch students, another type of ranking is gaining in momentum that deserves widespread recognition as well. In the digital era we find ourselves in, it’s only appropriate that cyber rankings be given weight within a school’s overall reputation. To do well on this scale means more than just having a flashy website, however; it means creating a user-friendly, active and interactive online presence for your institution, while retaining staff who publish widely and share their work and ideas with the public via online platforms.