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  At present, the educational sector's global value is a colossal $5 trillion.

While your educational institution may thrive on young, ambitious learners, it's also your workforce that will ultimately steer its long-term success. That said, from the lecturers and researchers to the campus ambassadors and customer service operatives, selecting the right talent is essential.

With the start of the new school year, between 500 and 950 conferences are advertised on INOMICS and Conference Monkey. With such tough competition for strong delegates, making your event stand out can be a challenge, whether on 11 Academia Networks websites or elsewhere in online or printed media.

As you may well know, the digital world has changed the face of the educational sector exponentially. While once upon a time, colleges and universities used tactics including print, radio and television advertising as well as word of mouth to attract budding students - nowadays there is a wealth of channels on which to connect with tomorrow’s alumni.

11 Academia Networks is a group of niche platforms hosting study, career and event opportunities in over 60 disciplines. Our users consist of 1 million+ students, job-seekers, professionals and academics, who rely on our tailor-made services to help them take their next ‘big step’.

This summer we are happy to introduce a faster and improved INOMICS to our users and customers. Over the last few months, we have worked hard to improve our design towards building a faster website and a friendly UI that helps our users and customers make the most of INOMICS. Please find below the latest updates coming to INOMICS this summer:    

Since our inception in 1998, our mission has been to help students, researchers and academics advance in their careers while at the same time, helping institutions to improve their profiles, reputations and, recruit the best candidates for their offers. As part of our actions to fulfil our mission, we have initiated cooperative partnerships with universities, research centres and conference organizers with the aim of promoting research and knowledge exchange at the highest level.

Multi-channel marketing is the practice of interacting with customers by using a combination of direct and indirect communication channels such as websites, online and offline catalogues, email, direct mail, mobile, messaging apps, social media, etc. Multi-channel marketing has been heavily used mostly in the retail industry by enabling customers to buy a product or service by using the communication channel of their preference. However this approach can also be very effective in the recruitment industry.

As part of the expansion of the INOMICS team, building on our expertise and experience for over 10 years, we have created 11 Academia Networks – a unique network of online niche platforms for academics, students and professionals, neatly tailored to suit the academic and career needs of people at different stages of their professional development, in varying disciplines.

Globalization has had a significant impact on the structure and function of organizations. Nowadays, HR and student recruiters are eager to offer positions to candidates from all over the world who provide a diversity of talent, the best skills and cultural adaptability.

Managing a multicultural team can be exciting and challenging. While employers might know what to expect from employees with the same background as them, a multicultural team demands more time and dedication since not all management and motivation techniques will work the same way with all team members. Last month we talked about diversity recruitment and how to hire multicultural talent for institutions.

Events in 2016 that your University should not miss As a human resources or student recruitment officer you are probably well aware of the power that networking offers for your professional life and your organization.

Networking is a must for academics and people working in the education industry. Indeed, professional success can stem directly from an ability to make connections and build mutual beneficial relationships.  In academia perhaps more than in other professions, excellence in research and sought after skills are strongly complemented by both whom you know, and who knows you.

Fall is just beginning, which means it is time to start planning marketing strategies for boosting the number of university applications. In our previous articles we talked about how quality information increases students interest in universities, andthe potential reviews hold for heightening applicants’ interest and engagement levels.

In September the recruiting season gathers pace, a fact that candidates today know well. Last year, the number of people visiting the INOMICS job listing pages increased by 28% in the eight weeks from the start of July to late September. The rush increased even more in October, with a rise of 20% in just one month. Every institution has their own policies and guidelines for faculty hiring, but still there is a set of best practices which in many cases is applicable regardless.

With more and more students earning degrees abroad, the mobility of highly educated young people continues to be on the rise. As standardization helps ease recognition barriers both in the European Union and around the globe, it is more common than ever for young professionals to earn a degree in one country and then work in another.

One of the biggest concerns of marketing departments at universities and graduate schools is the right promotion of the educational opportunities the institution offers.  From online to offline channels, universities look for the best option to bring better conversion rates and high quality prospective students.

While everyone knows how important a good spot in the major rankings lists can be for recruiting top-notch students, another type of ranking is gaining in momentum that deserves widespread recognition as well. In the digital era we find ourselves in, it’s only appropriate that cyber rankings be given weight within a school’s overall reputation.

Although students and young professionals know that internships can be a great way to gain experience and help fill up their CVs, sometimes employers might not realize that hiring interns can be equally important for them and their organization. In order to highlight the ways in which internships can be mutually beneficial, we’d like to focus on three key reasons why hiring interns is advantageous for any organization.

We asked 340 economists [in academia] which social networks they prefer to use and how. Based on our observations and years of experience with social media, we outline how institutions can use social networks for better communication.

For conference organizers, the benefits of a smart use of social media channels stretches far beyond just the promotion of their event. The challenge of tight budgets for (especially) academic events is well-known, and the process of building proper online platforms and hiring additional administrative staff is often difficult to afford.

 There are many reasons why institutions and individuals engage in conference organization, be it an international congress or a local workshop on a specific area of economics or finance. In academia, it is a great way to publicize your research work, to educate a wider public about a certain issue or simply to bring together experts from the same field and share the state of research. In business, it is the ultimate way to expand a network, market your company and often pave the way to future clients.

How to Optimize Your Summer School Promotion on INOMICS With the festive period over, now is the season to find Summer Schools on INOMICS. Each year we see a marked increase between January and May in the number of visitors navigating on the INOMICS site to the "Summer Schools" sub-category.