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  At present, the educational sector's global value is a colossal $5 trillion.

While your educational institution may thrive on young, ambitious learners, it's also your workforce that will ultimately steer its long-term success. That said, from the lecturers and researchers to the campus ambassadors and customer service operatives, selecting the right talent is essential.

With the start of the new school year, between 500 and 950 conferences are advertised on INOMICS and Conference Monkey. With such tough competition for strong delegates, making your event stand out can be a challenge, whether on 11 Academia Networks websites or elsewhere in online or printed media.

As you may well know, the digital world has changed the face of the educational sector exponentially. While once upon a time, colleges and universities used tactics including print, radio and television advertising as well as word of mouth to attract budding students - nowadays there is a wealth of channels on which to connect with tomorrow’s alumni.

11 Academia Networks is a group of niche platforms hosting study, career and event opportunities in over 60 disciplines. Our users consist of 1 million+ students, job-seekers, professionals and academics, who rely on our tailor-made services to help them take their next ‘big step’.

To become an effective marketer of universities, it is necessary to know your target group. In the 21 Century, the so-called “millennials” are often at the centre of the marketing strategies of universities worldwide. Millennials are often insulated from traditional marketing techniques, as this generation of young adults have lived through the social media revolution, use mobile devices on a daily basis, and solve real life problems through online research and social media channels.

At this time of the year colleges, universities and research centers focus one part of their marketing activities on the promotion of summer programs, camps and training opportunities. A summer initiative is a good idea to attract new students interested in short programs and to expand the awareness and reputation of your institution.

While designing the recruitment strategy for your institution, specialists take into account different factors such as the profile of desired candidates, talent pipeline, employer branding, recruitment culture, corporate recruitment goals, diversity for the teams, key performance indicators and of course the cost of the entire recruitment process. The cost of recruiting new talent for your company or new students for your programs is typically divided between:

While some employers have banned the use of social media at work, other institutions actively use it for recruitment and the engagement of their employees. Platforms such as Facebook and Twitter have gained more popularity among younger and older generations and this is why they can be a very useful component in recruitment strategies.

This is the latest in the series of articles “Inside INOMICS”, where we highlight top Insights about the INOMICS site for our customers, including explanations and statistics about INOMICS, and tips and tricks to use the logic and technical setup of the page to your advantage. We hope that this helps you to boost your recruitment and advertising campaigns on INOMICS and receive the best possible result.

This summer we are happy to introduce a faster and improved INOMICS to our users and customers. Over the last few months, we have worked hard to improve our design towards building a faster website and a friendly UI that helps our users and customers make the most of INOMICS. Please find below the latest updates coming to INOMICS this summer:    

Since our inception in 1998, our mission has been to help students, researchers and academics advance in their careers while at the same time, helping institutions to improve their profiles, reputations and, recruit the best candidates for their offers. As part of our actions to fulfil our mission, we have initiated cooperative partnerships with universities, research centres and conference organizers with the aim of promoting research and knowledge exchange at the highest level.

From May 28th - June 2nd 2017, the

As the winter semester comes to a close, students are eager to leave the cold months behind and start planning their summer activities. The semester break offers students a chance to consider additional ways to boost their careers during the fast-approaching summer vacation.

Multi-channel marketing is the practice of interacting with customers by using a combination of direct and indirect communication channels such as websites, online and offline catalogues, email, direct mail, mobile, messaging apps, social media, etc. Multi-channel marketing has been heavily used mostly in the retail industry by enabling customers to buy a product or service by using the communication channel of their preference. However this approach can also be very effective in the recruitment industry.

As part of the expansion of the INOMICS team, building on our expertise and experience for over 10 years, we have created 11 Academia Networks – a unique network of online niche platforms for academics, students and professionals, neatly tailored to suit the academic and career needs of people at different stages of their professional development, in varying disciplines.

Last Thursday 23 June, British people voted to exit the European Union (EU) in a decision which will transform not only their nation but also the world. The results from the referendum last week not only impact the global economy, but also the job and education sector: mobility agreements, funding for higher education and research and tuition fees are among the changes that we will experience in the coming years.

Job seekers and students today are exposed to a myriad of marketing not only about products and services to boost their career, but also about magical solutions for everyday problems. In an overcrowded marketing environment, both offline and digital, the success of many marketing campaigns lies in the creation of an effective story about your institution.

On May 29th – June 3rd 2016, the field of international education will come together to connect and grow professionally at the Annual Conference of NAFSA in Denver, Colorado.

Globalization has had a significant impact on the structure and function of organizations. Nowadays, HR and student recruiters are eager to offer positions to candidates from all over the world who provide a diversity of talent, the best skills and cultural adaptability.

Managing a multicultural team can be exciting and challenging. While employers might know what to expect from employees with the same background as them, a multicultural team demands more time and dedication since not all management and motivation techniques will work the same way with all team members. Last month we talked about diversity recruitment and how to hire multicultural talent for institutions.

Events in 2016 that your University should not miss As a human resources or student recruitment officer you are probably well aware of the power that networking offers for your professional life and your organization.

Networking is a must for academics and people working in the education industry. Indeed, professional success can stem directly from an ability to make connections and build mutual beneficial relationships.  In academia perhaps more than in other professions, excellence in research and sought after skills are strongly complemented by both whom you know, and who knows you.

Fall is just beginning, which means it is time to start planning marketing strategies for boosting the number of university applications. In our previous articles we talked about how quality information increases students interest in universities, andthe potential reviews hold for heightening applicants’ interest and engagement levels.

In September the recruiting season gathers pace, a fact that candidates today know well. Last year, the number of people visiting the INOMICS job listing pages increased by 28% in the eight weeks from the start of July to late September. The rush increased even more in October, with a rise of 20% in just one month. Every institution has their own policies and guidelines for faculty hiring, but still there is a set of best practices which in many cases is applicable regardless.