But, of course, if your prospects aren’t privy to what you have to offer, you’d may as well not exist. It’s harsh, but in many ways, it’s true. And, in the age of digital transformation, reaching out to the right students though the touchpoints that they’re most likely to engage with is essential to success. No longer is demonstrating your values, telling your story and showcasing your offerings online optional - these days, if you want to get budding higher academics excited about your institution, you have to get digital.

But, before you go about implementing your recruitment strategy, there are certain trends, approaches and developments you should consider to ensure maximum success. The way recruitment works has changed significantly in recent years. In fact, research suggests that in today's world, the recruitment process is 90% candidate-driven. That said, to reach out and connect with the right talent, evolving your approach to recruitment is essential.

When you consider that eight in 10 holiday shoppers are influenced by web content before making a purchase and 68% of shoppers visit YouTube via their smartphones before making a purchasing decision, it's clear that holiday marketing is a potent force.

Every year, between 950 and 1500 conferences are advertised on INOMICS and Conference Monkey all together. With such tough competition for strong delegates, making your event stand out can be a challenge, whether on 11 Academia Networks websites or elsewhere in online or printed media.