“There’s still a disconnect between brands listening through technology and knowing what to do with the information they’re hearing.” - Didier Bonnet We are in the midst of the digital age. In a world where technology thrives, and consumers are more tuned in than ever before, for brands and businesses hoping to have a future, digital transformation is a must.

Digital technologies are making cities more livable, more workable, and more sustainable. The term ‘smart cities’ refers to cities in which the public sector seeks to offer better services with fewer resources, pushing governments to adopt digital technologies to increase efficiency. It’s estimated that by the year 2050, more than 60% of the world’s population will live in cities.

Thomas H. Davenport and Bala Iyer (Harvard Business Review) advise that with companies’ hierarchies becoming flatter, the efficient use of digital tools is crucial for the success of any transformation project.

Unless you've been isolated in a space capsule for the past decade, you'll  know that we live in a world dominated by social media. According to Facebook's personal statistics, on average, the platform's Like and Share Buttons are viewed across almost 10 million websites daily. That's an incredible amount of potential for any brand or business looking to connect with new and existing prospects.

Online content is produced and consumed so rapidly that sorting through all that data can feel like sifting through sand in the Sahara. Identifying individual data points is like finding a grain of sand in a desert. Although daunting, great potential lies in the wealth of information available. Big data is transforming business, and we have just begun to tap into its potential.

Held at Dublin's Croke Park, the 3XE Digital Conference is the definitive annual hub for networking, innovation, and educational, created for anyone working within the realms of the digital world.

We live in an ever-evolving digital world. Today, brands, businesses, and organisations strive to keep up with emerging market trends and tap into the modern 'on the go' consumer mentality. For centuries, people have called upon leaders to steer them in the right direction, achieve incredible feats, and enjoy success - but what does that mean in the digital age?

Ugh, exams are coming up soon, and that means you need to start your revision. Here are our tips on making your learning as painless as possible! 1. Start revising early It's super tempting to leave your revision till the last minute – you won't remember anything if you start revising more than a week before the exam, right? Nope, in fact revising early will help you to remember more and it'll make you less stressed. Start planning revision sessions around a month before your exams. 2. Be organised with your revision

80% of internet users own a smartphone. In today's fast-paced digital world, consumers crave freedom and flexibility - gone are the days when people sit chained to a desktop computer day in day out - in these modern times, people make decisions, consume content, and carry out mobile shopping on the move.

As the world of digital continues to evolve, more and more people run their lives, and indeed businesses, online.

Digital innovation has forever changed the ways in which we communicate, and businesses will have to adapt in order to keep up. The social and economic benefits of digital transformation are vast and far-reaching, but European businesses are not taking full advantage of digital technologies.

Before we delve any deeper, let's consider the meaning of digital transformation. In a nutshell, digital transformation is a profound shift in attitude towards a brand or organisations business activities, processes, and models to leverage digital technologies with an aim to connect, expand and grow.

During decades, ‘Marketing’ was a luxury that only large companies were able to afford –the Mad Men era. Big investments in advertising campaigns’ and fancy logos as well as big departments and renowned agencies, put the small business far away from this elitist brand strategy.

Your phone is one of the most useful tools you've got when you're studying. Try out these ten apps which will help to get you through your Bachelor's degree: 1. Dropbox