Discover 5 opportunities in digital transformation

“There’s still a disconnect between brands listening through technology and knowing what to do with the information they’re hearing.” - Didier Bonnet We are in the midst of the digital age. In a world where technology thrives, and consumers are more tuned in than ever before, for brands and businesses hoping to have a future, digital transformation is a must.

Thomas H. Davenport and Bala Iyer (Harvard Business Review) advise that with companies’ hierarchies becoming flatter, the efficient use of digital tools is crucial for the success of any transformation project.

Digital innovation has forever changed the ways in which we communicate, and businesses will have to adapt in order to keep up. The social and economic benefits of digital transformation are vast and far-reaching, but European businesses are not taking full advantage of digital technologies.

Before we delve any deeper, let's consider the meaning of digital transformation. In a nutshell, digital transformation is a profound shift in attitude towards a brand or organisations business activities, processes, and models to leverage digital technologies with an aim to connect, expand and grow.