How to Increase Student Engagement to Your University Over Christmas
While in many respects, the Christmas period is a time to shutdown, kickback, unwind and spend quality time with your loved ones before a fresh year begins, for forward-thinking universities, there is plenty of opportunity when it comes to engaging prospective students.
When you consider that eight in 10 holiday shoppers are influenced by web content before making a purchase and 68% of shoppers visit YouTube via their smartphones before making a purchasing decision, it's clear that holiday marketing is a potent force.
That said, by adopting festive digital marketing approaches to attract and engage prospective students to your university, you could see a rise in interest leading up to your next enrollment period.
To help you in your quest for increased festive engagement, here we explore the tips, tactics and strategies to help increase your presence over the holidays.
Without a doubt, by creating engaging, inspiring and valuable content aimed at a specific target audience, you stand to increase student engagement, exponentially.
Through researching current seasonal trends, exploring your data, developing student personas and developing content ideas in a collaborative environment, you’ll create the kind of festive content that will drive students to your university’s website and offerings.
Creating informational blog posts, infographics, whitepapers and humorous, inspirational or nostalgic video content, and sharing it at optimum times during the holiday season will help spark the interest of potential students and increase your levels of Christmas engagement.
Here are some Christmas content ideas for your inspiration:
- The modern student’s 2020 survival guide.
- A glimpse behind the scenes of various departments within your university.
- A year in review: the highlights of your university throughout the year.
- The evolution of higher education as told by Santa infographic.
- A festive wish video featuring current content and faculty including a ‘join the family’ call to action.
Host an event
At this point in the game, it may be too late to host a physical event, but you could create a festive webinar and schedule it to take place between Christmas and New Year.
Think about what your prospective students might be interested in or want to know, conduct extensive research and develop a theme that you feel will drive engagement. You could incentivize people to join the webinar and ask live questions through social media by offering festive prizes for attendance and referrals and create a supporting blog post to help promote the event.
95% of people who created experiential events like this used in 2017 found it effective. That said, if you get it right, the rewards could be great.
Launch a Competition
A swift, simple and effective means of expanding your reach, boosting institutional awareness and driving masses of engagement, a fully-fledged festive competition is a powerful promotional force.
By running a competition, you will grab the attention of your prospective students, build a buzz and encourage virality. But, to gain maximum traction and engagement, you should encourage all potential entrants to answer a question, join a conversation or share a piece of themed content. In doing so, you’ll be able to expand your reach organically, encouraging people to follow the competition from start to finish and in turn, increasing the likelihood of your competition content being shared amongst wider audiences.
Students love an incentive, especially around Christmas - and by offering one in a fun, entertaining and actionable way, you stand an excellent chance of growing your audience.
We hope these student engagement tips will help you to connect with a valuable new audience over the holiday season and wherever you are or whatever you may be doing, we wish you a very Merry Christmas and a Happy New Year.
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